PRODUCT / USSD / USSDGW
The Unstructured Supplementary Service Data (USSD) is a UMTS/GSM Service that allows interactive communication between subscribers and application across a UMTS/GSM network.
It is primary used on real-time and instant messaging type phone services because there is no store-and- forward of messages typical of the short message services (SMS).
The response time of a USSD request is measured between 100 and 200ms compared to the 5-10 seconds of SMS.
The functionalities of USSD make it ideal for information queries like:
– Balance check
– Prepaid Top-up
– Internet packages inquiry and activation
– Activation and de-activation of services by subscribers
– Services status check
– Cross-selling and up-selling products and services for higher revenue